Guides

What your platform already does, what’s worth paying for, and how to hire help.

• What Etsy already gives sellers for searchBefore you pay for an Etsy keyword tool, check what Shop Manager already shows you, from the search visibility page to Etsy's title tool. Updated Oct 13, 2026.
• What Shopify already does for SEO, for freeBefore you pay for a Shopify SEO app, check what your store does on its own, from canonical tags and a sitemap to product structured data and files for AI agents. Updated Oct 12, 2026.
• HARO in 2026: where to answer journalists for freeHARO is still running and still free, under a new owner. Where small businesses can answer journalists' requests for expert sources, and the rules each list sets. Updated Oct 9, 2026.
• What Google Business Profile does for local SEO, for freeBefore you pay for a local SEO tool, see what Google's free Business Profile already gives you, from search data to posts, and how Google says it ranks local results. Updated Oct 8, 2026.
• How to choose an SEO agency, with Google's own questionsGoogle's advice on hiring an SEO, from when a small business can do the work itself to the questions to ask and the promises to walk away from. Updated Oct 7, 2026.
• Link building for small businesses: what Google allowsWhat Google counts as link spam and how it wants paid links marked, from Google's own pages, and what to ask a link-building service before you pay it. Updated Oct 7, 2026.
• What Amazon already gives sellers for searchBefore you pay for an Amazon keyword tool, check what Seller Central already gives you, from Amazon's own search data to its title rules and listing tests. Updated Oct 7, 2026.
• What WordPress and WooCommerce already do for SEO, for freeBefore you pay for a WordPress SEO plugin, check what your site does on its own, from a sitemap and canonical tags to WooCommerce's product structured data. Updated Oct 7, 2026.