What SEO software costs small businesses
The starting prices of the 166 tools we list, by category: how many have a free plan, and the lowest, median and highest price of those billed monthly in US dollars.
15 categories. Prices checked between Oct 6, 2026 and Oct 13, 2026. Prices are a month, billed monthly, in US dollars. A tool listed in several categories counts in each. Download every tool's row (CSV)
| Category | Tools | Free plan | Billed monthly | Lowest | Median | Highest |
|---|---|---|---|---|---|---|
| Store and CMS SEO apps | 32 | 23 | 18 | $5 | $14.99 | $39 |
| Local SEO | 24 | 6 | 17 | $10 | $41 | $139.95 |
| Marketplace seller tools | 18 | 10 | 17 | $5.99 | $39 | $149 |
| Content and AI writing | 25 | 14 | 19 | $9.99 | $25 | $129 |
| AI search and shopping visibility | 41 | 17 | 32 | $9.99 | $49.50 | $295 |
| Technical SEO, audits and speed | 42 | 29 | 29 | $4.99 | $29 | $139.95 |
| All-in-one suites | 15 | 8 | 13 | $29 | $61 | $139.95 |
| Keyword research | 34 | 23 | 30 | $5.99 | $39 | $149 |
| Structured data | 32 | 24 | 19 | $9 | $16 | $49.99 |
| Free tools and extensions | 16 | 16 | 2 | $5.99 | Fewer than 3 | $29 |
| Rank tracking | 41 | 20 | 33 | $5.99 | $39 | $249 |
| Image optimization | 18 | 17 | 16 | $4.99 | $14.50 | $59 |
| Reporting and dashboards | 18 | 2 | 14 | $25 | $61.50 | $139.95 |
| Link building and backlink tools | 12 | 8 | 8 | $29 | $49.50 | $300 |
| Product feeds and reviews | 15 | 12 | 10 | $4.99 | $17 | $64 |
Cost by size
What it costs to cover each size with the cheapest published plan and any add-ons it needs, among tools whose plans state the allowance. A month, billed monthly, in US dollars.
| Size | Tools | Billed monthly | Lowest | Median | Highest |
|---|---|---|---|---|---|
| 1 location | 12 | 11 | $20 | $75 | $129 |
| 5 locations | 12 | 9 | $62 | $175 | $395 |
| 10 locations | 12 | 9 | $69 | $299 | $790 |
| 100 tracked keywords | 21 | 17 | $17 | $72 | $249 |
How we count
- A tool's starting price is the monthly price of its cheapest paid plan, as the vendor publishes it, from the tool's record. Each tool page gives its price, its billing period and the day it was checked.
- Only tools still sold to new customers count. “Billed monthly” is how many have a starting price billed monthly in US dollars; only those make up the lowest, median and highest prices, so the prices compare like with like. Tools billed yearly, priced per use, priced in another currency or priced on request count in “Tools” only.
- A tool with only a free plan counts under “Free plan” and has no starting price.
- Some starting prices are per location, per user or per product; the download's unit column says which.
- The median is the middle starting price, or the average of the two middle prices when there's an even number. A category with fewer than 3 prices billed monthly shows no median.
- Cost by size counts the tools whose plans state how many locations or tracked keywords they include. For each, it takes the cheapest published way to cover the size: a plan billed monthly where there is one, times the locations when it's priced per location, plus any add-ons it needs. Only costs billed monthly in US dollars, with no usage charges on top, make up the lowest, median and highest.
- The download has one row per tool: its categories, starting price, billing, currency, the day checked, and its cost at each size with how that's billed.
Updated Oct 13, 2026.